Timeline

Sr Manager, International Commercial Marketing
Warner Music Group | ADA
April 2026 – Present
  • Develop global trade approaches to improve streaming consumption for ADA’s US repertoire in external markets.
  • Build and manage relationships with affiliate label commerce teams at ADA/WMG and international DSP partners.
Independent Spotify Playlisting
Personal Project
2025
  • Curated an independent playlist following of over 50,000, generating eight figure stream counts using data analysis via Spotify's API.
Manager, US Editorial and Marketing
Warner Music Group
Feb 2025 – April 2026
  • Led the Topsify US team on cross-functional marketing campaign execution in partnership with WMG label teams (Atlantic Records, ADA, etc.), artist management, and external partners.
  • Automated playlist research via Python/Spotify API, reducing manual workflow by 70%.
  • Aligned global viral marketing strategies with local market insights.
  • Developed playlist marketing strategies for superstar acts like Bruno Mars, Benson Boone, Cardi B, Madonna and more.
Bruno Mars: Designed playlist strategy, driving 10M+ streams and 60k follower growth during album release week
Pride Party: Led integrated marketing partnerships with WeHo Pride and LadyLand festival
Madonna: Optimized artist playlists in collaboration with management
Sombr: Delivered the streams necessary to secure the Spotify Global #1 via Topsify editorial
Coordinator, Partner Relations
Sony Music Entertainment
July 2024 – Dec 2024
  • Led cross-label DSP partnerships, including Fitness, Social, Gaming, and Jukebox accounts for Legacy, Columbia, and Arista Records.
  • Orchestrated features for priority releases through strategic partner pitching.
Addison Rae: Pitched and landed four Apple editorial placements for "Aquamarine," including New Music Daily and A-List Pop
Tyler, The Creator: Late delivery logistics and pitching
Leon Bridges: Coordinated assets for Apple Music Zane Lowe interview
BUNT.: Arranged a PlayStation playlist takeover which featured globally across PS4 and PS5 systems
Coordinator, Central Commercial Partnerships
Sony Music Entertainment
Jan 2023 – July 2024
  • Analyzed streaming consumption data via Python and Excel for growth opportunities.
  • Devised marketing strategies for the Filtr playlisting brand, increasing streaming consumption by up to 300% YoY.
Tyla: Secured artist participation to promote a brand new Filtr editorial playlist, Afro Music
Beyoncé: Coordinated DSP updates with Columbia Records
Travis Scott: Managed late delivery logistics with Epic Records
Megan Moroney: Secured artist participation in a cross-promotional Filtr marketing campaign
Data Analytics Certificate
Columbia University
2022
  • Five month intensive program, covering SQL, Python, Tableau, and more.
Coordinator, Digital Marketing
Mascot Label Group
April 2021 – Jan 2023
  • Designed media aligned with the artist's creative vision.
  • Managed international digital campaigns and improved advertising CTRs by 20%.
  • Drove follower growth of up to 370% through social platform best practices.
Eric Gales: Led a digital FYC campaign which resulted in Gales' first Grammy nomination
Beth Hart: Developed digital rollout plan which saw TikTok followers surge from 27k to 100k
Crobot: Digital asset creation (Spotify canvases, social graphics and cutdowns)
Assistant, Marketing
Every Life Well
July 2019 – Mar 2021
  • Assessed SEO marketing growth potential for products.
  • Collaborated with product management to build and launch a new Shopify webstore.
B.A. Plan II Honors & Government
University of Texas at Austin
2015 - 2019
Senior thesis, "How The Spotify Streaming Model Affects the Modern American Musician."
Intern, Music
musx
Feb 2017 – May 2017
Developed playlist editorial and expanded marketing analytics.
Issue, Life and Arts
The Daily Texan
Jan 2016 – May 2016
Published album reviews and interviews for the UT Austin student publication.
Classical and Jazz Trombone
New Orleans Center for Creative Arts
2011 - 2015
2015 recepient of Presidential Honors and the Moses S. Hogan award for excellence in Classical Instrumental performance.